HOME   ||   ABOUT ME   ||   ARTICLES   ||   COPYWRITING   ||   CORPORATE   || PHOTO & DESIGN  ||   CONTACT

 
Professional Overview:

Talented writer and copywriter with deep understanding of the business of publishing seeks position(s) with   strong emphasis on health, fitness, travel and adventure.

 

Skills & Working Style:

             Intelligent, seasoned writer with an engaging conversational style; able to write tight, targeted,  persuasive content and copy.

             7+ years corporate communications and creative writing and 10+ years technical writing.

             Versatile: Able to write in a variety of styles for diverse audiences/media.

             Excellent research, editing and proofreading skills.

             Keen understanding of the elements of graphic design and graphic applications, including Quark, Photoshop and InDesign.

             Project management experience - from concept to completion.

             Work well under pressure and able to adapt quickly to shifting priorities.

             Flexible, energetic, hard-working, personable, diplomatic, and confident.

             Responsible, organized, and detail oriented.

             Computer proficient and Internet savvy.

 

Writing Experience:

 

Freelance Writer & Copywriter                                                                                   July 1998 – Present

Freelance writer, copywriter and corporate communications writer for numerous businesses and publications, including national and regional print media, internet and radio. Freelance writer for several publications with a focus on adventure, travel, sports, fitness, health and how-to. 

 

Angles Creative Group                                                                                   March 2005 – October 2006

Principle in full service creative agency providing publicity, marketing services, graphic design, content, copywriting, collateral design, and printing.  Production experience from initial design, to content, to published results in a variety of media. Under my direction sales exceeded $175,000 in its second year.

 

Other Professional Experience:

 

Freelance Photographer                                                                                           August 1998 – Present

Freelance photographer supplying stock, images for print advertising, editorial and commercial use.

 

Education & Certifications:

B.S. Hotel/Institutional Management – Rochester Institute of Technology, May 1987

Print Journalism Certificate Program – UCLA Extension In progress

Various other classes through www.mediabistro.com & UCLA Extension

PSIA Certified Level II Ski Instructor

Professional Ski Patroller

Certified Yoga Instructor

Certified Spinning Instructor

Banff Centre October 2006 National Geographic Adventure Photography Workshop with Gordon Wiltsie & Bill Hatcher.

 

Interests:

Skiing, rock climbing, mountaineering, ski mountaineering, adventure expeditions, yoga, mountain and road biking, and kayaking.

 

 

HOME || ABOUT ME || ARTICLES || COPYWRITING || CORPORATE || PHOTO & DESIGN || CONTACT

© 2007 Cathleen Calkins : 323.320.1773 : cathleen@cathleencalkins.com